Learn how to Go Public!

How can you best promote your group or publicize an event? Go PUBLIC!

The Oliver Community Arts Council (OCAC) invites representatives of societies, clubs, charities and other non-profit groups to GO PUBLIC!

GO PUBLIC! is a set of four independent workshops running from January to April. We welcome both our own OCAC members and also anyone representing a non-profit group. All workshops are FREE. Pre-registration is encouraged to secure your seat.

January 26: Get ORGANIZED! Tips for Non-Profits. Learn how to incorporate, administer, insure, and promote your group. When should a club become a society? Discover the advantages of being a registered society. Information on by-laws, running effective board meetings, establishing a publicity committee, communicating with your membership.

February 23: Get NOTICED! Publicity Design & Writing. Held an event and nobody came? Targeted the wrong audience? Did you just take the old and tired “grip and grin” photo — again? How much should you spend on advertising? What are the most effective media for advertising? Where should you direct advertising dollars? Learn how to make an eye-catching poster or ad, write effective copy, and take an exciting photo to get your event noticed.

March 16: Get ONLINE!: Easy Website Design. Don’t stop with an ad. Get your name out there year-round. Basic tools to create your website using simple platforms. How to manage a site, whether static or updated.

April 27: Get SOCIAL! Social Media Marketing. The trend in publicity is social networking. How do you get the most of Facebook and Instagram. What social platforms do you need? What are less effective? Tips and tricks to boost, extend your reach, engage your targeted audience.

All workshops are Saturdays from 1 – 3 p.m. at the Oliver Regional Library (ORL). Choose any or all to attend. Select different representatives for each if you prefer.

Laptops and tablets are welcome but not required. Opportunity for hands-on learning on site, but a large screen will be used for teaching. Handouts and website links will be provided.

Pre-register for one or more workshops at www.orl.bc.ca/hours-locations/oliver  Click on the “view events in calendar format” link near the bottom of the page to register. Need assistance? Call 250-498-2242 (ORL).

Facilitators Penelope Johnson and JoAnn Turner, both OCAC executive members, have decades of non-profit experience between them:

Non-profit administration
Event planning
Website design and management
Social media
Graphic design
Photography
Writing for media

Have specific interests or questions? Contact olivercac @ gmail.com
or fill out the contact form. Topics covered can be geared to participant’s interests and questions. Give us some advance notice and we’ll either include your topics or direct you to an appropriate source.

As space may become limited, we ask that you restrict your attendance to one or two reps per session. We will send a reminder closer to each date and announce if spaces are still available.

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